Superficial Friends on Showbiz Tonight 1.05.07

On the net, were crazy about “Superficial Friends” on Heavy.Com. The animated show features Paris Hilton, Nicole Richie and The Olsen Twins ruling their empire from the great hall of anorexia, where they remain devoted to the concept of selfishness and social ignorance.

Don’t forget to log on to heavy.com each week for a new episode of SUPERFICIAL FRIENDS!

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Superficial Friends on SHOWBIZ TONIGHT 1.05.07
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NY TIMES : The Lads Are Getting Picky 12.25.06

And, Heavy.com has America’s Suck Countdown, with a joke-a-second cadence that would be difficult for anybody to catch up with, let alone a magazine.

Click Here To Read The Article

http://heavypr.files.wordpress.com/2007/01/the-lads-are-getting-picky-new-york-times.pdf

New York Post 12.10.06: Superficial Friends on Hot List

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Advertising Age 12.08.06

WPP’s Sorrell Won’t Be

‘Disintermediated’

Agencies ‘Not Moving Fast Enough’ to Adapt to Changes Wrought by Digital Media

 

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WorldScreen Article 12.05.06

John Schmidt, the CEO of ContentFilm, Fireworks International’s parent company, commented, “The development of new media opportunities at ContentFilm is a high priority. Our first move in this area is the launch of Heavy Worldwide, which we are bringing to the international marketplace now…

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Entertainment Weekly 12.8.06

EW Featured the Superficial Friends in “The Must List” section.

 

 

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OK! Magazine 12.11.06

OK! Featured the Superficial Friends in the “This Week We’re Loving” Section.

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ok-magazine-on-superficial-friends.pdf

Washington Post Article 12.02.06

Video Visionaries Meld

Traditional TV and the Web

By Mike Musgrove

Washington Post Staff Writer
Saturday, December 2, 2006; Page D01 Is TV moving onto the Internet or is the Internet moving onto TV? As the lines between the two begin to blur, it’s getting harder to tell.

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Revenue Article : Video Ad Explosion

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press-scan_revenue-online.pdf

Advertising Age 11.27.06

Simon Assaad has felt it. The co-founder of Heavy.com has had to attract advertisers’ attention with heavily customized ad deals on his young male-centered site, tailoring large-scale, one-off packages for advertisers to persuade them to pony up the big bucks they normally reserve for the big four or five…

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